The Red Carpet Event is an annual event organised by Monet Tree to recognise five teams of young entrepreneurs whose products have great potential for commercialisation. Fourteen institutions of higher learning participated in the year-long competition. ARI and the faculty hope to participate in the forthcoming events. Prof Dr Normah brought along four Bachelor of Accountancy students to attend the award ceremony which was held at the Eastin Hotel, Petaling Jaya. This year's winner named their project as "Try This Out!".
Basically the idea was to marry three marketing avenues - sampling, advertising and market research - into a single platform targetting youth. To date, the project has successfully developed an online data pooling, statistical enabled reporting system.
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