Prof Dr Normah Omar, Director of the Accounting Research Institute (ARI) has been invited to participate in a Blue Ocean Strategy (BOS) for the university. In essence, a BOS focuses on some very interesting concepts such as (i) create uncontested market space; (ii) make competition irrelevant; (iii) create and capture new demand; (iv) create the value-cost trade off and (v) align the whole system of an organisation's activities in pursuit of differentiation and low cost. Interestingly, a group of students representing the students Council (MPP) were also invited to participate. Some sixty value innovations identified in earlier workshop were deliberated. Some of the value innovations proposed and discussed by/with the students include (i) U-Job, (ii) Not just affirmative action (iii) Stakeholder satisfaction (iv) Flexible Break Hours and (v) Edutainment Library.
