The Accounting Research Institute (ARI) congratulates Universiti Teknologi MARA (UiTM) Kelantan for successfully organising a one-day Academic Symposium for Social Science. Themed "Embracing Research Culture: Seeing the Invisible, Transcending the Barriers", the symposium attracted more than fifty (50) full papers from academics and researchers from UiTM Kelantan. The aim of the symposium was to obtain constructive comments from peers so that the papers could be further refined for possible publication in indexed journals. In her keynote address delivered during the symposium, Professor Dr Normah Omar, Director of ARI advised participants to make research and publications as part of their academic culture. Strategically, they should source for competitive research grants, work in groups and form synergistic collaborations with government agencies, public & private corporations and professional bodies. To be relevant and resourceful, the university needs to identify its research niche and possible work on producing "practice solutions" for the industry and its local community. During the parallel sessions, presentations were divided into various groups namely "English as Second Language", "Business Management Productivity", "Sustainability Management & Governance", "Communication & Technology", "Students' Learning Experiences", "Knowledge Quality & Behaviour" and "Economics and Environmental Aspects". Congratulations all for a job well done.