The Accounting Research Institute (ARI) has been invited by Radio Television Malaysia (RTM) to be guest of its live business news segment BizMalaysia on RTM 1. ARI was represented by its director, Prof Dr Normah Omar and Associate Professor Dr Faizah Darus, Head of the Asia-Pacific Centre of Sustainability (APCeS). During the fifteen-minute live telecast, Prof Dr Normah firstly introduced ARI and explained ARI's aspiration in driving its niche research agenda in the area of Islamic Financial Criminology (IFC). Essentially, IFC centres around two main domains of Islamic Finance & Muamalat and Financial Criminology. Then discussions were focused on promoting one particular research project, namely i-CSR. The i-CSR framework has been jointly developed by ARI researchers, and the project is headed by Associate Professor Dr Faizah Darus. Premised on the principles of Maqasid, Maslahah and Dakwah, ARI hopes to showcase i-CSR as one of Malaysia's Islamic Finance products. Preliminary works have begun in 2011 with ARI researchers and their Indonesian counterparts - researchers from Sabelas Maret University and Universitas Mujahid organizing Muzakarah with renowned Islamic scholars in Indonesia. Two upcoming events will be held in Kuala Lumpur where both Islamic scholars and practitioners will participate in an intellectual discourse and a workshop to finalize the draft framework. Once the draft is ready, selected Islamic banks will pilot test the product.