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This is followed by detailed independent research work by the GIFA team and deliberations of the GIFA awards committee before the winners are announced. The GIFA Awards Committee attempts to ensure complete transparency in terms of the following: (i) Innovation - those products and services will be rewarded, which contribute to the growth of Islamic finance through innovative applications and Shariah principles; (ii) Quantity and Quality - the breadth and depth of product/service offerings and where applicable, performance data are taken into account when assessing the performance of the nominated institutions and individuals during the award period; (iii) Cross Border - Provision of products/services that take on an international dimension outside of the established home market is a major criterion for selection of nominations and (iv) Promotion of the Growth of the Industry - Products/services that have established standards of best practices for the national markets and global Islamic financial services industry are also treated over and above other products.