The Asia Pacific Management Accounting Association or APMAA is a global academy dedicated to the continuous and effective development of management accounting theory and practice. Established in 2003 with steering committee members from Japan, Korea, China, Thailand, Malaysia and Singapore, APMAA which is based in Japan, has now grown to a much bigger entity to include other members from United States of America, Canada, Australia, New Zealand, Indonesia, Taiwan, Emerates, Nigeria, India and many others. One of APMAA's major activities is the organising of an annual conference. Every year, different member countries would host the event. Whilst Universiti Teknologi MARA (UiTM) hosted the previous conference in 2011, APMAA Conference 2012 will be hosted by Xiamen University, China. Themed “Management Accounting: The Optimization of Management Control System”, the conference which will be held on 14 - 17 November hopes to provide a unique platform to facilitate the exchange of leading-edge ideas for advancement of knowledge in management accounting research. Like in previous years, one of the conference attractions is the factory visit of renowned manufacturing company in the host country. Equipped with a strong team of faculty and staff, Xiamen University provides a complete range of educational programs, and has become a first-class comprehensive university with extensive international influence. Xiamen, known as the international garden city on the sea, is a successful Special Economic Zone, has comfortable weather, clean air, and beautiful beaches and gardens. It offers a unique combination of traditional Chinese, European colonial and modern architecture.