The Accounting Research Institute (ARI) was recently involved with the training program of the "Groom Big" project organized by the Malaysian Productivity Corporation (MPC). One of the aspirations of the program is to elevate participating companies to focus on the export market. Today, a group of ARI researchers visited one of the participating companies, Brimal Stampress Sdn Bhd in Kapar, Klang. Brimal Stampress principal activity is to manufacture and supply automotive parts to automotive manufacturing companies. Currently, its three main customers are namely Proton, Perodua and Modenas. Basically, the main aim of the visit was to get Brimal employees to participate in ARI's management accounting project on Target Costing Implementation Decisions. Target costing is essentially a management philosophy in dealing with how companies make decision on matters related to product costing, product pricing and product quality.