The second day of the conference started with another keynote paper on the theme "Management Accounting: A Value Creation Tool for Sustainability"
by Mr Jeremy Nasrulhaq. Jeremy is an Independent, Non-Executive Director of the Malaysia Airport Holding Berhad (MAHB). Being in the industry for the past 29 years, he has held various key positions at international multi national companies. Based on his own experiences, management accounting has always been used strategically by the companies he worked with. When he served Unilever Malaysia as a Commercial Director, he has created a lot of management accounting-related positions so that accountants are not just
focussing on preparing reports, but more importantly act as business partners to the organization. Following the keynote address were three Parallel sessions broken into three sub-themes:Management Accounting & Strategic Management Accounting, Governance & auditing and Financial Accounting & management. A total of twenty papers were presented concurrently by participants. After the lunch break, participants were taken to Putrajaya,
Malaysia's administrative capital city for a tour. Then in the evening, participants were invited to the 7th APMAA dinner, which was sponsored by DRB HICOM Berhad. Forthcoming hosts of the 8th (Xiamen University, China) and 9th (Nagoya University) APMAA conferences were also invited to give short previews of the event that will be held in 2012 and 2013 respectively.
by Mr Jeremy Nasrulhaq. Jeremy is an Independent, Non-Executive Director of the Malaysia Airport Holding Berhad (MAHB). Being in the industry for the past 29 years, he has held various key positions at international multi national companies. Based on his own experiences, management accounting has always been used strategically by the companies he worked with. When he served Unilever Malaysia as a Commercial Director, he has created a lot of management accounting-related positions so that accountants are not just 
focussing on preparing reports, but more importantly act as business partners to the organization. Following the keynote address were three Parallel sessions broken into three sub-themes:Management Accounting & Strategic Management Accounting, Governance & auditing and Financial Accounting & management. A total of twenty papers were presented concurrently by participants. After the lunch break, participants were taken to Putrajaya, 
Malaysia's administrative capital city for a tour. Then in the evening, participants were invited to the 7th APMAA dinner, which was sponsored by DRB HICOM Berhad. Forthcoming hosts of the 8th (Xiamen University, China) and 9th (Nagoya University) APMAA conferences were also invited to give short previews of the event that will be held in 2012 and 2013 respectively.
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